Hello hello hello. I'm Shibani — communications professional from Mumbai.
I've run national campaigns that reached 4.3 crore people, written donor stories, built brands from scratch, and conceptualised events from Mumbai to New York.
Organisations I've worked with
Dasra, Rebuild India Fund, Child Rights and You, Only Much Louder, 101 India
Brands & campaigns I've worked on
Nykaa, Hamleys, Insider.in, Bacardi NH7 Weekender, VH1 Supersonic, AIB, #ItsAGirlThing, #YellowFellow, #PooriPadhaiDeshKiBhalai, All The Way In, No Cost Extension, Dasra Philanthropy Week
Career highlights
Ran award-winning national campaigns at CRY that reached 4.3 crore people, backed by national radio partnerships.
Launched the first #ItsAGirlThing on National Girl Child Day — a national panel for children, by children, with girls from CRY projects in conversation with some of India's most prominent women. Rated 9.2/10 by the audience.
Led communications for Dasra's Rebuild India Fund — a $50M philanthropic initiative — building its brand identity, social presence and content ecosystem from scratch, and for the Philanthropy Forum in New York, end to end.
Ran all content for Bacardi NH7 Weekender 2015 — the sixth edition, and the first to run five cities at once, from Shillong to Bangalore. Over a hundred artists on the bill, including A. R. Rahman, Mark Ronson, Megadeth and Nucleya.
Built digital content at 101 India that crossed 15 million views, while growing a community of two million fans.
Selected work
A national virtual panel, for children and by children — scripted in English and Hindi, moderated by a sixteen-year-old.
A non-ask donor booklet written during the pandemic. No ask — just stories that made donors feel their impact.
The guide that anchored CRY's first dedicated legacy giving programme.
Scripts capturing the voices of transwomen at Asia's largest transgender festival.
Say hello
Get in touch at shibani123@gmail.com, or download my CV.
